For more than 35 years, Imperial has partnered with United Way of Calgary and Area (United Way) to drive meaningful change in the communities where we live, work and play. Imperial’s contributions have impacted countless lives and this partnership reflects the power of our community.

Today, Imperial’s commitment is as strong as ever, with a renewed focus on empowering youth through United Way’s Signature Initiative, All In for Youth. As a founding partner in 2012, Imperial has long recognized the importance of creating opportunities for young people to succeed. All In for Youth has seen significant success rates with helping youth and their completion of high school, raising the completion rate from 75% across Alberta in 2012, to 84% in Calgary a mere decade later.

One of the initiatives of All In for Youth is the Tutoring Table Program, free math tutoring available for local high school students, delivered in partnership through the YMCA.  Now, thanks to a new three-year investment, Imperial is helping to expand the tutoring table program, helping create a dedicated science tutoring stream and directly supporting students in their journey towards academic achievement in STEM (science, technology, engineering and math). This investment is on top of Imperial’s generous support of United Way’s Community Impact Fund, supporting the programs, partnerships and initiatives that improve the lives of thousands of people every year.

“Imperial has always believed in the power of education to transform lives,” says Brad Corson, Imperial’s president and CEO and United Way of Calgary and Area board member. “We’re excited to continue our partnership with United Way and further invest in the All In for Youth initiative, particularly in STEM learning. By supporting the next generation of scientists, engineers and innovators, we are investing in Calgary’s future.”

Through the tremendous leadership and partnership of YMCA of Calgary, the Tutoring Table Program began in 2013, aiming to provide hands-on support for students, ensuring they succeed in the classroom and develop a lifelong passion for learning. The program is offered in 12 locations around the city as well as online, allowing kids with financial and academic challenges to enhance their confidence in problem-solving. In 2023, more than 600 students accessed tutoring support; since its inception, more than 5,600 students have been helped. The YMCA’s role in the program isn’t purely academic – their volunteers act as positive role models and mentors, often providing students with career advice, personal experience and knowledge.

“Imperial has been a transformational partner for more than three decades and their continued support for All In for Youth is truly remarkable,” says Karen Young, president and CEO of United Way of Calgary and Area. “This new investment will not only enhance academic outcomes for students but will also inspire youth to pursue careers that will shape the future of Calgary. Together, we are building a community where every young person has the opportunity to thrive.”

As the demand for STEM skills continues to grow in today’s world, it is essential to equip young people with the knowledge and tools they need to succeed. Karla Heintz, manager of children and youth initiatives at United Way, recognizes the importance of Imperial’s role in advancing youth development.

“The tutoring table program provides students with critical support in subjects like math and science,” says Heintz. “With Imperial’s support, we’ll be able to reach even more youth, giving them the confidence and skills they need to pursue careers in STEM fields. This investment will have a lasting impact on our community.”

Through this partnership, Imperial, United Way and YMCA are building a brighter future for Calgary’s youth. By fostering a love for STEM and empowering students to reach their full potential, this collaboration represents more than just financial support—it’s a testament to the shared vision of a vibrant and prosperous Calgary.

Learn more about All In for Youth and make a difference this fall by giving to United Way’s Community Impact Fund, which supports programs for youth across the Calgary region.