Ways to Give

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Invest in Community

When you make a donation to United Way, you are making an investment in your community and giving your family, friends, and neighbours a hand up when they need it most. Every dollar of your donation is invested right here in your community to transform local lives and create lasting social change. It’s also rigorously measured for its effectiveness and efficiency, ensuring that together we are driving the most meaningful results and the biggest possible impact.

Click here to see just a few of the local lives that are changing because of our community’s generosity.

Every donation contributes to lasting social change. See how far your investment can go with our Impact Calculator.

Impact Calculator

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Give online as an individual or as part of your workplace campaign

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Give via your workplace campaign and Salesforce.org Philanthropy Cloud

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Give as a company that wishes to invest in United Way

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Donate in the most tax-effective way possible with the full value of your eligible securities intact—for investments of $1,000 or greater.

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Planned giving

Ensure long-term investment in the community via a powerful legacy that reflects your values and vision for the future.

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Corporate sponsorship

Help build a great community and achieve your brand-building goals through value-aligned sponsorship opportunities.

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Investment Levels

Core Giving

Core Donors are core to creating change in communities throughout Calgary and area by giving $1–$1,199 annually.

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Leadership Giving

Leadership Donors lead change in Calgary and its surrounding area through investments of $1,200–$9,999 annually.

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Major Giving

Major Donors create major impact in our community, with generous investments of $10,000 or greater annually.

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Tax Benefits

Your donation of cash, securities, and other assets to United Way is eligible for valuable charitable tax credits, which can reduce the federal and provincial income tax you pay every year. When you donate to United Way, your tax receipt is processed automatically; many donors choose to consolidate all of their giving with United Way and receive one comprehensive tax receipt as a result. This ensures they don’t miss out on any tax benefits and simplifies the tax filing process overall.

For an annual taxable income of less than $205,842:

  • The first $200 of all your charitable giving entitles you to a tax credit of 25% (10% provincial tax credit and 15% federal tax credit).
  • You are entitled to a tax credit of 50% for all charitable gifts exceeding the initial $200 (21% provincial tax credit and 29% federal tax credit).

If your annual taxable income is more than $205,842 you may be eligible for further tax credits. Please contact a financial advisor for more information.

To see your exact tax credit, visit the Canada Revenue Agency’s tax calculator.

The chart below demonstrates the considerable tax savings at various giving levels*:

$1 - $1,199 LEADERSHIP
$1,200 - $9,999 MAJOR
$10,000 +
Annual Donation $120 $600 $1,200 $5,000 $10,000 $25,000
Alberta Tax Credit $12 $104 $230 $1,028 $2,078 $5,228
Federal Tax Credit $18 $146 $320 $1,422 $2,872 $7,222
Cost After Tax $90 $350 $650 $2,550 $5,050 $12,550
*These examples are based on an annual taxable income of less than $205,842. Please consult a financial advisor to learn more.

Planned Gifts

Planned Gifts can have important implications for your long-term tax, financial, and estate plans. Tax credits claimed on legacy gifts—such as a bequest in your will or naming United Way as a beneficiary of your life insurance policy—can be up to 100 per cent of net income on your final tax return, and can be a well-structured financial strategy. United Way regularly offers free educational estate planning seminars for donors; ask your Planned Giving Officer for information about upcoming seminars. You can also learn more about how a planned gift to United Way can help you maximize personal tax benefits from your financial advisor.

soakleyWays to Give