Gen Next

Young professionals shaping the future of their community

Get involved with Gen Next

What’s the best way for young professionals to create social change and connect face-to-face over philanthropy? Gen Next! This exclusive United Way program brings together local changemakers in their 20s and 30s to take action and inspire the next generation of community leaders.

Attend an Event

Gen Next events bring together professionals in their 20s and 30s to network and chat about how to make an impact on the community.

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Join “The Next”

This flagship program for our next generation of community leaders offers public speaking training, volunteer opportunities and networking with business leaders.

Contact us to learn more

Culbert Family Award for Philanthropy

The Culbert Family Award for Philanthropy is presented annually to two young professionals for their charitable giving and outstanding work in their community. Winners of this award receive $2,000 to invest in their professional development or philanthropic endeavours.


  • Gen Next demographic 20-39 year old emerging leader.
  • Resides in Calgary and area.
  • Demonstrated leadership (volunteer on board or committee, has led workplace campaign, etc.)
  • Community involvement (similar to above).
  • Promoting community involvement to networks.
  • Charitable giver (gives time, talent, treasures to a local organization).
  • Two written references: one that speaks to community involvement, a second that speaks to leadership.

Alice Lam

Alice Lam is a local entrepreneur who is paying attention. She is innovative and has embraced opportunities to meet basic needs and fill the gaps created by the COVID-19 pandemic. With a desire to help others experiencing hard times and isolation due to the pandemic, Alice has founded numerous initiatives, one of which was making over 1,500 face masks which were then delivered to 65 agencies across Calgary. Calgary Community Fridge, where in just three days, $15,000 was raised to provide food 24 hours a day for those in need. 1,000 bouquets were built by volunteers and delivered to seniors and health care workers experiencing isolation. In 2021, Calgary’s first Pay-What-You-Can Market was created. Using a donated, vacant downtown space, over 200 clients a day came and got what they needed, anything from food to clothes to plants. A youth employment skills training program, job training for immigrant women, makeovers for immigrant women leaving domestic violence, the list goes on.

All of the projects led by Alice are non-profit and community driven, and are both viable and sustainable. It’s about connections, not silos.

Alice Lam, middle.
Jordan Guildford

Jordan Guildford

Jordan’s passion for community goes beyond her desire to be a good citizen of Calgary. She has made it her mission to tackle to social issues that Calgary experiences on a daily basis. Jordan’s Gems for Gems foundation offers a variety of initiatives that offer solutions to pressing social issues within our community. The most recent, Hope’s Cradle, offers a safe surrender location for mothers to place their babies in. This initiative gives women who feel there is no alternative, a safe, anonymous place to surrender their babies knowing those babies will survive and live life. Other initiatives Gems for Gems stewards, include: THRIVE, which offers financial literacy, opportunities for resilience, psychological coping skills, and preventative self defense; a scholarship program to trade schools; and, an Ambassador program, which demonstrates that activated people can find commitment to create change to the lives of people in need.

Jordan is the chair of United Way of Calgary and Area’s Ambassador Program, which is comprised of passionate and influential people committed to strengthening Calgary and area—the place we live, work, and raise our families.

Run a fundraising campaign

Develop leadership skills, get to know your colleagues, and support your community by running a workplace campaign.

Learn more

Join Gen Next

Just share a few details with us and you’ll be the first to know about Gen Next opportunities, or follow Gen Next on Instagram. We’d love to hear how you’re taking action. Let us know and help inspire others by tagging your social posts with #BeUnited!

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Gen Next Committee


Colin Man

Sherry Sweeney
TD Bank Group

Committee Members

Claudia Belanger
Chubb Insurance

Racha El-Dib
Community Member

Zachary Hertz
Peters & Co

Jermyn K.Y.Voon
Community Member

Kendra MacLean
Heritage Royalty

Archita Nankoo

Jessica Robichand

Jacqueline Smith
McKinsey & Co

Mark Tully

Ange Wall
NuVista Energy Ltd.

Sponsorship opportunities

If you are interested in supporting the Gen Next program, please contact us.

United Way of Calgary and AreaGen Next