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Make planning your campaign a breeze

Get going with these curated resources to set your campaign up for success. From recruiting your volunteer committee to learning about United Way, we have everything you need to get started on your workplace campaign.

United Way is focused on making virtual-first campaigns as easy as possible, with resources targeted to engaging your colleagues online through a digital campaign. And, as always, our staff are here to support you every step of the way.

Best practices for your campaign

Through United Way’s decades of experience with employee giving campaigns, we’ve honed in on some key best practices that can help your campaign succeed—even online.

Workplace campaign best practices

Through United Way’s years of experience with employee giving campaigns, we’ve honed in on some key best practices that can help your campaign succeed—even online.

Download PDF

Volunteer recruitment

Use these email templates to recruit an employee campaign coordinator and/or volunteer committee to help plan and run your campaign.

Download email templates

Learn more about running virtual events—and get digital event ideas—here on our “run your campaign” page.

Get to know United Way

We have lots of resources to help everyone learn about United Way’s work, all of which can be shared year-round so people are prepped for your campaign—whenever it may be!

United Way brochure

Great for a quick overview of United Way’s work, use this printable brochure for desk drops or campaign packages. This includes information around tax savings and fundraising costs.

Download the brochure (for print)
Download the brochure (for digital)

Red question mark on a white keyboard

Frequently asked questions

Take a look through questions we often answer to learn more. Share this information via email or in meetings for anyone who is interested in learning more.

Read through our FAQs

Community impact video

This video is a great introduction to United Way and can help explain what United Way does to improve local lives. It is well-suited for sharing at events and across digital channels, like intranets and online giving systems.

View video on Vimeo | View video on YouTube

Learn the issues and see how donations are helping

Local social issues like poverty, mental health, and social isolation impact everyone in our community. Share information on these issues so your colleagues can learn more about what’s going on where they live, work, and raise their families. Also, meet some of the real people who have been helped by United Way, thanks to generous donor support.


Share these graphic stats in emails, on your online giving system, intranet, or office screens to show why supporting your United Way campaign is so important.

See how far an investment can go in your community. Share this calculator in your campaign or use the graphics to share specific donation levels with staff.

See your impact

Impact posters

A visually-engaging way to share stories of local people who have been helped thanks to fundraising campaigns like yours. Print these for your office or share them digitally through email, intranet, or your online giving system.

Impact videos

Videos are an engaging way to the share impact of a donation—and demonstrate to your co-workers why their support matters. They can be added to emails, online giving systems, and shared during events.

United Way’s impact report

We report back annually on community impact. Our 2019 digital report is a great resource for people to see the impact their donation makes possible.

Learn more at

Contact your United Way staff partner for printed copies of a summary brochure of our impact in 2019.

Our blog

United Way shares new blog stories about local issues, interviews with those doing work in their community, and stories of those who have been supported by United Way.

See our latest blog stories | Meet more people who have been helped

Order promo items

Some things, like t-shirts or pull up banners, just can’t be virtual. We have templates for these materials so it’s easy for you to order your own. Promo items are a great way to show your proud support of United Way. They should be ordered well in advance of your campaign so you can get them printed, delivered, and out to your staff—whether that’s in the office or at their homes.


A United Way wearable! Shirts are great for events (virtual or in person) to help people feel connected and part of a community. United Way has a limited number of pre-printed shirts available for purchase, please email for more information.

United Way pull up banner (Skyline)

Pull up banners and table flags

These portable displays are great for public spaces and events. Pull up banners especially are great for lobbies, near elevators, or in event spaces.

Contact our partners at Little Rock to order pull up banners or table flags.

Download red banner template
Download skyline banner template
Download horizontal banner
Download our logo for a table flag

Order branded items

Our partners at United Way Centraide Canada have an e-store set up for general promotional items—such as aprons, lapel pins, face masks, and more.

Browse the e-store

Find your account manager

Don’t be shy—get in touch with your United Way staff partner! Our team is here to support you and your organization every step of the way. They’re your go-to for any questions or if you need help, and can offer training, tips and tricks, information, and printed materials to help your campaign run smoothly.

Adam SlaterGet Started