Your Campaign Toolkit
Run your best employee giving campaign
Thank you for stepping up to run your employee giving campaign for your workplace! This is a great opportunity to engage and inspire your co-workers and bring people together for a common cause, creating ripples of positive change in your community.
This year looks different for everyone. We’ve created tools, templates, and materials to support you in running a fully virtual campaign, partially online, or in person. No matter what your campaign looks like, United Way is here to help you make it a success—and make a difference.
Spring Campaign
Corporate email template
Customize this email template to help encourage engagement.
50/50 assets
Running a 50/50 raffle? We’ve created a digital asset easy to share through email, intranet, or online giving systems.
Engagement activity banners
Download specific email banners for events you are hosting.
Estate Planning Seminar
Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)
Natural Supports Simulation
Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)
Infographics
Share these graphic stats in emails, on your online giving system, intranet, or office screens to show why supporting your United Way campaign is so important.
Connections infographic
Depressed infographic
Don’t belong infographic
Get started
Find everything you need to get familiar with running a campaign and resources to support you!
Run your campaign
Ready to start? Access templates, documents, and other information to run your best campaign.
Make giving easy
Find information and forms to easily make donations and learn about tax benefits.
See your one-stop shop
Access every template, creative asset, form, or other tool right here—no preamble!
Popular Resources
Here are a few popular items to get you started!
Workplace campaign best practices
Get a complete overview of every aspect of your campaign—including volunteer roles, campaign preparation, roll out, and wrap up.
Campaign Zoom best practices
Virtual campaigns don’t have to be daunting! Use this resource to learn the best ways to engage people using Zoom and some best practices to follow for your online events.
Impact calculator
See how far an investment can go in your community. Share this calculator in your campaign or use the graphics to communicate specific donation levels with staff.
United Way logos
Our logo is available in multiple variations and formats so you can add it any materials, emails, or resources you create for your campaign.
Agency list
United Way works with local partner agencies to offer vital services and supports to local people and create lasting social change.
FAQs
Have a question about United Way? We probably have an answer. Read through our frequently asked questions to learn more.
Contact us
If you’d like to get in touch, have questions, aren’t sure who your United Way staff partner is, or would like to run a United Way campaign for your organization, contact us! We’ll get back to you with the information you’re looking for.
Samantha Wigington, Lead, Corporate Partnerships & Engagement
Email: samantha.wigington@calgaryunitedway.org
Telephone: 403-410-2571