Your Campaign Toolkit

Run your best employee giving campaign

Thank you for stepping up to run your employee giving campaign for your workplace! This is a great opportunity to engage and inspire your co-workers and bring people together for a common cause, creating ripples of positive change in your community.

This year looks different for everyone. We’ve created tools, templates, and materials to support you in running a fully virtual campaign, partially online, or in person. No matter what your campaign looks like, United Way is here to help you make it a success—and make a difference.

Spring Campaign

A preview of the story poster featuring Brenda's impact story

Impact story poster

Share the impact your donation is making in the community.

Download PDF

A preview of the spring corporate email template

Corporate email template

Customize this email template to help encourage engagement.

Download Word document

50/50. United, we make the biggest difference graphic

50/50 assets

Running a 50/50 raffle? We’ve created a digital asset easy to share through email, intranet, or online giving systems.

Download social graphic
Download raffle box graphic

Engagement activity banners

Download specific email banners for events you are hosting.

Estate Planning Seminar banner

Estate Planning Seminar

Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)

Make the Month banner

Make the Month

Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)

Natural Supports Simulation banner

Natural Supports Simulation

Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)

Wear Your Jeans banner

Wear Your Jeans

Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)

Wine Survivor banner

Wine Survivor

Eventbrite
(2160 x 1080)
Mailchimp
(600 x 175)
SPC
(1500 x 600)
Web
(1750 x 750)

Infographics

Share these graphic stats in emails, on your online giving system, intranet, or office screens to show why supporting your United Way campaign is so important.

People with stronger social connections have a 50% chance at a longer life. Graphic of people together.

Connections infographic

Download jpg

50% of Calgarians reported feeling depressed due to the pandemic. Graphic of a person with his head in his hands. A red heart is shown on his head.

Depressed infographic

Download jpg

1 in 3 Calgarians don't feel like they belong in their community. A graphic of a person in red separated from others.

Don’t belong infographic

Download jpg

A group of individuals participating in the Brain Game.

Get started

Find everything you need to get familiar with running a campaign and resources to support you!

Take the first step
A woman smiles while participating in a Day of Caring®.

Run your campaign

Ready to start? Access templates, documents, and other information to run your best campaign.

Learn More
Two people exchange campaign stickers.

Make giving easy

Find information and forms to easily make donations and learn about tax benefits.

Find resources
Two United Way employees cheer during Kickoff.

See your one-stop shop

Access every template, creative asset, form, or other tool right here—no preamble!

Let's go

Popular Resources

Here are a few popular items to get you started! 

A woman and her daughter participate in a campaign kickoff.

Workplace campaign best practices

Get a complete overview of every aspect of your campaign—including volunteer roles, campaign preparation, roll out, and wrap up.

Download PDF

On laptop diverse people collage webcam view over woman shoulder

Campaign Zoom best practices

Virtual campaigns don’t have to be daunting! Use this resource to learn the best ways to engage people using Zoom and some best practices to follow for your online events.

Download PDF

Calculator on desk with red buttons

Impact calculator

See how far an investment can go in your community. Share this calculator in your campaign or use the graphics to communicate specific donation levels with staff.

See your impact

United Way logo

United Way logos

Our logo is available in multiple variations and formats so you can add it any materials, emails, or resources you create for your campaign.

Find your logo here

Calgary business district skyline in in the early morning sunrise

Agency list

United Way works with local partner agencies to offer vital services and supports to local people and create lasting social change.

Meet our current partners

Red question mark on a white keyboard

FAQs

Have a question about United Way? We probably have an answer. Read through our frequently asked questions to learn more.

Find your answers

Contact us

If you’d like to get in touch, have questions, aren’t sure who your United Way staff partner is, or would like to run a United Way campaign for your organization, contact us! We’ll get back to you with the information you’re looking for.

Samantha Wigington, Lead, Corporate Partnerships & Engagement

Email: samantha.wigington@calgaryunitedway.org
Telephone: 403-410-2571

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