Community Impact Framework
United Way of Calgary and Area is leading the way in creating a resilient and caring community where all can thrive. We bring together agencies, corporations, donors, volunteers and government to create lasting social change in our city.
United Way’s Community Impact Framework is our strategy to deepen the impact of our investments: the programs, partnerships and initiatives that improve the lives of thousands of people every year.
The Community Impact Framework prioritizes investments in the community that support individuals and families by:
- producing a coordinated and accessible system of care;
- exploring new partnerships with agencies, donors, and others to leverage and share resources;
- generating and encouraging innovation as we work together to solve social problems;
- achieving systems change by addressing the root causes of complex social issues; and
- designing and implementing large-scale initiatives that build for the future and deepen community impact.
Areas of Focus
Since launching the framework in 2020, United Way has targeted funds toward investments that are collaborative, innovative and transformational, aiming to address the underlying causes of social problems by focusing on four key areas: Socioeconomic Well-Being, Mental Health, Social Inclusion, and Healthy Relationships. These are the areas where we see not only the greatest need, but also the opportunity for the greatest value, as we surround individuals with the supports they need to achieve their full potential.
The framework reflects the evolution and growth of our organization from primarily a fundraiser and funder to one committed to investing to create lasting change for people through positive outcomes and by recognizing and responding to emerging trends and sector needs. The individual at the core of the framework is valued for their role as both a contributor to, and recipient of, an integrated and coordinated social system of care.
Along with creating more equitable communities by eliminating barriers and supporting an improved social services sector, the framework emphasizes the building out and sharing of United Way’s greatest assets, including our ability to:
- Convene, gather, and collaborate;
- Invest strategically;
- Build awareness and advocacy; and
- Use data to understand the impact of our work and funding in the community.
Additionally, United Way supports and funds the social services sector in its development of innovative programs and services that help people build new capabilities and plan for promising futures through skill growth. As a community convenor, United Way facilitates and provides opportunities for constructive dialogue that leads to collective action. United Way creates opportunities to build the capacity of the social sector to conceive and form intentional partnerships, and to understand and utilize design and systems thinking.
Read our latest Annual Report for more on our commitment to creating last change for people through positive outcomes.