The Good Platform

Activate your brand purpose

The Good Platform helps companies bring their purpose to life with technology to amplify the impact of corporate giving, deepen customer connections and power social impact driven engagement.

From continued efforts to keep communities safe and healthy, to supporting families and individuals experiencing mental health challenges, you can quickly and easily align your company with the issues that matter and bring them to life with your customers.

It’s no secret that purpose-driven brands have been getting ahead, and our world continues to change in unprecedented ways. In this new context, we’re here to help with a platform to share your good.

The Good Platform lets companies put their charity or sponsorship dollars in their customers’ hands to choose where it goes.

Stand out while making an impact in your community

Amplify the impact of your corporate giving while inviting your customers and other audiences to join you in supporting the causes they care about too! Whether it’s promoting impactful marketing or community investment campaigns, or uniting to support disaster and crisis relief efforts, The Good Platform can meet the needs of any social impact initiative.

Strengthen relationships with customers and communities with meaningful initiatives.

Further CSR efforts and give back to local communities.

Gain deeper insights into new and existing customers.

Use United Way’s expertise to amplify your brand.

Provide special offers, rewards and matching dollars for doing good.

Setup is simple and secure, campaigns can be ready in days!

86% of people expect companies to address social issues. And the leading companies have their purpose and social mission at the core of their business—in fact these companies are already proven to outperform the S&P 500 by 10x!

We make it easy to make it matter

The Good Platform gives you a branded and targeted experience to share your purpose. Here’s how:

  • Offer a simple way for your customers to give to social issues in your community by providing the initial funds and even off to match any donations they choose to make
  • Customize campaign pages with your brand and content, and even include special offers, coupons or rewards
  • Customers can share your message with social media engagement built right into the experience
  • Our web-based platform makes setup quick and easy, campaigns can be live in days
  • Reporting collects valuable insights to help drive deeper customer loyalty and inform future CSR initiatives

Learn more about how The Good Platform can support your organization and purpose-driven initiatives.

Together, we can make the biggest difference.

Schedule a call or book your demo today.

  • Use of this site is governed by United Way of Calgary and Area's Terms of Service and is protected by reCAPTCHA. Google's Privacy Policy and Terms of Service also apply.

The Good Platform is a web-based engagement platform from United Way of Calgary and Area.

At United Way, we have the privilege of living our purpose every day, and we want to help more organizations do the same. For us, purpose is all about impacting local lives—making life better for everyone in Calgary and area.

United Way brings together companies, people, and partners to help solve local social issues right here in our community. We work with companies like yours to amplify your purpose and help you do more good in your community.

United, we can make the biggest difference.

soakleyThe Good Platform