Despite your best efforts to raise awareness about your campaign, your co-workers may still be curious about United Way and the impact their donation can have. Take this chance to turn people into believers by answering some commonly asked questions about United Way.
United Way improves lives locally by bringing together agencies, donors, corporations, volunteers, and government to create lasting social change in the communities we serve. The organization leads key initiatives, builds collaborations, convenes on local issues, supports and invests in the social services sector, and advocates for policies and system level change. In other words, United Way works within a strong network of social services to dig deep into the underlying causes that hold people back from realizing their full potential, and ensures everyone has access to vital services and supports when they need them most.
100% of donations made to United Way stay local, where they are invested in agencies, initiatives, and programs in the Calgary area—including Airdrie, Chestermere, Cochrane, High River, Okotoks, and Strathmore. Your investment with United Way will stay local and be strategically invested right where you live, work, and raise your family. United Way is committed to rigorously monitoring and reporting on donation impact to ensure a high return on community investment.
United Way brings lasting value to its agency partners. It makes multi-year funding commitments, designs long-term strategies for program delivery, and shares research findings and advice to improve governance and administration practices.
Thanks to their volunteer, United Way of Calgary and Area has one of the lowest fundraising cost in Canada. United Way estimates fundraising and related operating costs to be 14% to 16%. The Canada Revenue Agency (CRA) considers 35% to be an acceptable standard.
Visit calgaryunitedway.org to read impact stories and annual impact reports, learn about local issues, view AGM minutes, and see audited financials, or connect with United Way on Facebook, Twitter, LinkedIn, or Instagram. You can also read up from trusted third-party sources: United Way has a 4/4 star rating on CharityIntelligence, and the organization earned an A+ rating from Moneysense recently for fundraising and charity efficiency. In addition, as a registered Canadian charity, United Way files a T3010 report with CRA annually; the latest CRA T3010 data, detailing all of United Way’s costs, can be found here.